Tag partners with Little Rocket, appoints First Nations director
Global independent end-to-end marketing production company Tag has partnered with First Nations-owned advertising and creative agency Little Rocket.
The partnership will aid collaboration on projects relating to Australia’s Aboriginal and Torres Strait Islander community.
Little Rocket is owned by proud Gurindji man, John Burgess, and the agency holds values in giving back to the community and creating pathways for Indigenous talent.
Burgess himself has been appointed to the newly created position of First Nations director for Tag, offering strategic insight and direction to projects and initiatives related to First Nations people. This will include an enhanced education about First Nations history and values for Tag and its client base, as well as a collaborative mentoring program to strengthen and nurture Indigenous creative talent.
The new partnership will be mutually beneficial for the agencies, with Little Rocket able to increase the scale of its’ projects, while Tag will benefit from John’s cultural knowledge and perspective on a variety of initiatives, including the undertaking of Tag’s Reconciliation Action Plan (RAP).
On accepting the First Nations director role, John said: “I’m proud to be working with such a dynamic group that has the ability to amplify the voice and expression of First Nations Australians to make a real impact.”
Trent Agnew, managing director ANZ commented on the partnership: “We are looking forward to partnering with Little Rocket to lead our industry in value creation for First Nation businesses. We are excited to work with incredibly talented and creative First Nations Australians while ensuring our global client base has access to important cultural consultation where necessary.”
The partnership will also see both agencies engage Karen Milward Consulting to assist in taking the Tag team through their RAP journey to enhance cultural understanding and application throughout its executive and key working groups.
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