Tahiti reveals new global tourism campaign celebrating ‘mana’ – life force of the islands

The tiny island nation of Tahiti has launched a global campaign using its website and social media to lure travellers to experience the spirit of  ‘mana’, the life force that surrounds the Tahitian islands and its inhabitants.

TahitiAnchored in a long-form video that highlights both the diversity of the island and its isolated splendour, the work will run on Tahiti Tourisme’s website and be seeded through social media channels.

Robert Thompson, Tahiti Tourisme, director Australia and New Zealand, said that the campaign centered on mana as something that was unique to the Polynesian way of life.

“Whether visitors want to connect or disconnect, relax or get active, hide or seek, explore underwater or on land, there are many sides to the Islands of Tahiti,” said Thompson.

“But at the core of it all is mana, which encapsulates all that is remarkable about the destination.”

Thompson said the premise of the campaign is to connect with those close to you while disconnecting from the frantic world outside.

“Mana is ever-present in Tahiti and whether they know it or not, everyone who visits Tahiti is touched by it. It’s the special aura, energy and power that embraces the Islands of Tahiti and leaves visitors feeling richer and more connected.”

Simon Canning


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