CommsCon Awards short-list revealed – Red Agency achieves most nominations

Havas Worldwide’s Red Agency has topped Mumbrella’s CommsCon Awards shortlist, with 11 short-listings across the award’s 27 categories.

Announced today, the shortlist recognises the best campaigns, businesses and individuals in public relations and the communications industry.


Ogilvy-aligned agencies including Ogilvy PR and Howorth Communications picked up 10 short-listings.

DDB Group’s Mango Communications is doing battle across five categories, while Atomic212 and its PR agency, Men at Work Communications, has been short-listed across four categories.

Sling & Stone also picked up four short-listings, as did One Green Bean.

In the Agency of the Year categories, The Cru Media + Communications, Kite Communications, F4WARD Agency, Propeller, Poem Group and Bench PR will fight it out to be named boutique or small PR agency of the year.

The mid-size PR agency of the year category will see PR Edge, N2N Communications, Klick Communications, History Will Be Kind and Sling & Stone battle it out.

The large PR Agency of the Year will pit Pulse Communications, Red Agency, Mango Communications, Cannings Purple and One Green Bean against each other.

The awards will be presented on the evening of Wednesday March 23 at Doltone House, Jones Bay Wharf, in Sydney. Tickets for the dinner are now on sale.

The short-list:


Best social media or digitally-led campaign –

  • Weber Shandwick for Accor Hotels – ibis PLAY
  • Pulse Communications for Virgin Australia – April Fool’s Social Campaign
  • One Green Bean with UM for NBN – Connected Stories
  • Leo Burnett Melbourne for SPC Ardmona – #MyFamilyCan
  • Helloworld with Holysmoke Agency – #helloworldrelay

B2C campaign –

  • One Green Bean with UM for NBN – Shoot for the Stars
  • Edelman for Samsung – LifeLive
  • Bang PR with M&C Saatchi for The Blue Ball Foundation – Game of Balls
  • Mango Communications with DDB Sydney for McDonald’s – #macitbetter

B2B campaign –

  • Atomic212 with Men at Work Communications for Double Robotics – Lucy the Robot
  • Bench PR for Zendesk – Zendesk spreads good karma in Australia
  • Buchan Consulting for Australian Taxation Office – SuperStream
  • Sling & Stone for Design Crowd

Best use of research / insights –

  • Palin Communications for Mars Petcare – Using the Pet Positive Score to build a pet-friendly Australia
  • Red Agency for Foodbank – Hunger in the Classroom Report
  • Howorth Communications with AMP and The Factory for SAP – Digital Experience Report
  • News Corp Australia for Newslocal – We Know Real Estate
  • Liquid Ideas for Taylors Wines – Taylors Wines Optimum Drinking Temperature Sensor

Best campaign with a small budget –

  • Atomic212 with Men at Work Communications for Double Robotics – Lucy the Robot
  • Mango Communications for Ballarat Regional Tourism – Tinder Wombat
  • Howorth Communications for Ancestry – AncestryDNA – Australia, where do you think you come from?

Best use of owned media –

  • ANZ for ANZ BlueNotes – MetropolisNow
  • Mango Communications for Our Watch – The Line
  • Howorth Communications for Twitter Australia – @TwitterAU and the #Blackmores #SydneyRunningFestival – OgilvyPR
  • The Conscience Organisation for Contiki – Winter School
  • Edelman for Dropbox – Drop Everything

Best influencer strategy

  • Hill+Knowlton Strategies for APPLEJACKS
  • Bashful for Trade Secret – Style Secrets
  • Red Agency with Havas Worldwide for Steve Waugh Foundation – The Captain’s Ride
  • Amaysim with Special Group and Hausmann Communications – Less hassle, more Hoff

Internal communications / change management –

  • Beam Suntory – One Beam Suntory
  • Precinct for Arrium Mining and Materials – Swear by Safety
  • Adelaide City Council – The Journey to One Team
  • Bench PR for Outware Mobile – 50.2% acquisition by Melbourne IT
  • Hill + Knowlton Strategies for Latitude Financial Services –

Best Issues management –

  • Ogilvy PR Australia (comprising Parker & Partners and Howorth) for Al Jazeera English – The release of Peter Greste
  • Zadro for National Credit Providers Association – Small Loans Big Need
  • Red Agency for Australian Taxi Industry Association
  • Buchan Consulting for Opal Aged Care – Quakers Hill nursing home fire: Crisis response and reputation rebuild

Launch or relaunch campaign of the year –

  • Leo Burnett Melbourne for SPC Ardmona – #MyFamilyCan
  • Atomic212 with Men at Work Communications for Double Robotics – Lucy the Robot
  • Frank PR for Airwick – Edible Life Scents
  • Wanderlust Union for Halcyon House – Launch of Halcyon House

PR-led event or activation of the year –

  • Atomic212 with Men at Work Communications for Double Robotics – Lucy the Robot
  • CSIRO with Reborn – Infinity
  • RedBalloon with Porter Novelli and Traffik – RedBalloon Surfing Santa Activation
  • Bashful with P&O and MG Media –  P&O 25th November
  • BBC Worldwide ANZ – Joe and Caspar #HitTheRoadAus

Best government relations campaign –

  • Ogilvy PR Australia (comprising Parker & Partners and Howorth) for Al Jazeera English – The release of Peter Greste
  • Icon PR for NSW Farmers – #StandUp4Farmers
  • Collective Position Group with The Agenda Group for Regional Capitals Australia – Regional Capitals – Creating the Liveable Alternative
  • McCann Sydney for Universities Australia – #FundourFuture
  • Australia Post – Your Post Is Evolving

The CommsCon Award for Collaboration

  • Howorth Communications with AMR and The Factuary for SAP Australia – SAP Australian Digital Experience Report
  • Black Communications with Special Group for Paspaley – Behind the Lens
  • Red Agency with We.Collective, Match Media and Citizen for Western Sydney University – Unlimited

Best government sponsored campaign –

  • Fenton Communications for Victorian Government Department of Economic Development, Jobs, Transport and Resources – Melbourne Market Relocation
  • Porter Novelli Melbourne for Study Melbourne, Department of Economic Development, Jobs, Transport and Resources – Study Melbourne
  • Red Guerrilla and Red Agency for NSW Health – EASY Tour
  • Sling & Stone for Positively Wellington Tourism – Business and talent attraction campaign

Best investor or community relations campaign –

  • N2N Communications for Vocus Communications/Amcom – Vocus/Amcom Merger
  • National Breast Cancer Foundation with Ogilvy, OgilvyOne, Neo@Ogilvy, OgilvyPRHealth – Show Your Support – NBCF’s October campaign for life-changing breast cancer research
  • Text100 for LifeJourney – Launching Day of STEM: LifeJourney & Text100

Corporate social responsibility –

  • PR Edge with Sensis and R U Okay? for Yellow Pages Metro Directories – Yellow Pages R U Okay?
  • Priceline Pharmacy for Priceline Sisterhood Foundation – Sisterhood Day
  • Red Agency for Real Insurance – Real Needs
  • SBPR for White Ribbon Australia

Pro bono campaign of the year –

  • Bang PR with M&C Saatchi for The Blue Ball Foundation – Game of Balls
  • Cube Public Relations for MS Research Australia – Kiss Goodbye to MS
  • Mango Communications with DDB Melbourne for Kidsafe – The Unconventional Oven
  • Poem Group and The Works – The Fading Symphony


Best new PR talent of the year –

  • Eloise Hurley, ICON International Communications
  • Monica Tarca, MECCA Brands
  • Chanelle Shibata, Porter Novelli
  • Taylor O’Conner, Red Agency

PR Leader of the year –

  • Kieran Moore, Ogilvy Public Relations
  • James Wright, Red Agency
  • Ava Lawler, Weber Shandwick Australia
  • Claire Salvetti, One Green Bean
  • Richard Lazar, PPR

PR professional of the year (inhouse) –

  • Asha Burns, FOX SPORTS
  • Lauren Ashton, RedBalloon
  • Dan Chamberlain, nbn


PR professional of the year (agency) –

  • Stuart Wragg, N2N Communications
  • Nick Day, Red Agency
  • Liane Sayer-Roberts, Sauce Communications
  • Kristy Meudell, Gate 7
  • Amy Ashworth, Liquid Ideas

Social media community manager of the year –

  • Min Kumar, amaysim
  • Alexandra Pickwell, The Conscience Organisation


PR employer of the Year –

  • Klick Communications
  • Red Agency
  • Sling & Stone
  • Publicity Works

PR team of the year – in-house-

  • BBC Worldwide ANZ
  • David Jones
  • The Travel Corporation
  • AccorHotels

Boutique or small PR agency of the year –

  • The Cru Media + Communications
  • Kite Communications
  • F4WARD Agency
  • Propeller
  • Poem Group

Midsize PR agency of the year –

  • PR Edge
  • N2N Communications
  • Klick Communications
  • History Will Be Kind
  • Sling & Stone

Large PR agency of the year –

  • Pulse Communications
  • Red Agency
  • Mango Communications
  • Cannings Purple
  • One Green Bean

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.