‘Take me back to the draft’: Sportsbet pokes fun at AFL teams


Sportsbet has taken aim at the quirks, premiership chances and challenges of various AFL teams in a campaign alongside Uber.

The ad was released before the AFL’s season was suspended over the weekend.

Dressed as footy fans, the riders represent various teams in the league that the driver makes fun of. The video jokes that Carlton only has “one star”, and the Bulldogs are still hung over from their 2016 premiership win.

The video also taps into a number of ongoing debates in the league, including the location of home games during the finals period and the annual match that takes place in China – which has been cancelled this year due to coronavirus.

Sportsbet communications manager, Rich Hummerston, last week said: “The 2020 AFL season is going to be one hell of a ride. Is your club headed for glory or will they be more of a passenger this year?”

The video, created by Sportsbet’s in-house team, is live on the company’s social media channels, and a 30-second version was shown during Seven’s broadcast of the opening match between Richmond and Carlton, and during football program The Front Bar.


Director: Harley Hamer
DOP: Tom Linford
Copywriters: Rambo Goraya, Hammy Goodman, Chris Chard
Producer: Dan Atkins
Prod Manager: Fleur Fava


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