Take the Golf. No really, take it, says AMWU
The Australian Manufacturers Workers Union has created a spoof of Volkswagen’s latest Golf ad to capitalise on the damaged brand’s battered reputation following its product recall.
The German car brand – previously built around its reliability – is in the midst of a safety recall over engine problems.
The AMWU is running a Make Australia campaign to promote local manufacturing.
The original “take the Golf” DDB-created ad has been remade by Chaser co-founder Charles Firth through his production house Manic Studios with a new voice over.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Lowbrow and ill-thought out. It made me want to defend VW because the union is calling me an idiot for not buying an over-priced Holden or Ford piece of junk.
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So if I follow their advice, that means I have to buy Australia’s only locally made car…a Holden….
No thanks, I’ve heard they breakdown more than VWs.
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So lame! Where’s the humour?
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That is ridiculous – VWs are still a great car, and their manufacturing is world-leading. If Aussie manufacturing was at their level, we’d be better off.
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I’m in no way a VW Golf fan, but I have to admit they are totally wrong on this… Our locally car is not even close when we look at endurance, fuel consumption and comfort.
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There are still three car makers in Australia, namely Toyota, Ford and Holden. A number of the local models are cheaper. They comply with a higher domestic saftey standard than we require of imported cars. None of them stop for no reason 🙂
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