TAL partners with Royal Flying Doctor Service for ‘People Helping People’ campaign
Life insurer TAL has announced its new partnership with the Royal Flying Doctor Service by releasing a new campaign created by BMF.
The ad shows a rural community coming together in the early hours of the morning to create a runway for a Royal Flying Doctor Service plane.
Jen Speirs, creative director at BMF, said in a statement: “As you can imagine, in the remote areas that the RFDS operates, luxuries like well-lit, rock-free runways without kangaroos grazing along them, just don’t exist.
“So the only reason a plane can land safely and respond to an emergency, is because the people on the ground step up. Whatever time it is. And that’s the story we wanted to tell: people coming together, as Australians do, to get the job done.”
The campaign is launching this month and will be airing during the Australian Open across both television and social channels.
Antony Wilson, general manager of brand at TAL, added: “This partnership is a coming together of two major brands. The Royal Flying Doctors is the number one most trusted charity brand in Australia, and TAL the number one and leading brand in Life Insurance. Bringing our two businesses together is a very exciting time, as we talk to Australians about insuring and protecting what is so wonderful in This Australian Life.”
Credits:
- Executive Creative Director: Cam Blackley
- Creative Director: Jen Speirs
- Art Director: Jessica Roberts
- Copywriter: Justin Butler
- Group Planning Director: David Warren
- Managing Director: Steve McArdle
- Group Account Director: Danielle Richards
- Senior Account Manager: Kimberly Ngo
- Head of TV: Jenny Lee-Archer
- Agency Producer: Tamara Kennon
- Director: Ben Lawrence
- Producer: Fiona Pakes
- Production Company: Exit Films
- Editor: Phil Horn
- Post Production: The Editors
- Music: Chandelier (Furler/Shatkin) by The Vitamin String Quartet
- Music Supervision: Level Two
- Sound Design: Rumble Studios
- DoP: Hugh Miller
- Photographer: Thom Rigley
- Art Buyer: Basir Salleh
- CLIENT CREDITS:
- Chief Customer and Innovation Officer: Fiona Macgregor
- General Manager – Brand: Antony Wilson
- Senior Manager, Brand Strategy: Camille Hiess
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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