Talking, winking, biking ram in new RAMS ad
A talking sheep is the centrepiece of a new campaign for RAMS online savings offering.
The agency behind the ad was 303Lowe, with post production by Animal Logic.
The campaign broke yesterday, and follows an experiential idea at Wynyard Station in Sydney last week.
TV credits:
- Agency: 303Lowe
- Simon Langley- Creative Director
- Darren Borrino- Senior Art Director
- Stuart Turner- Senior Copywriter
- Production House- Animal Logic
- Post Production House- Animal Logic
- Director – Jesse Bradstreet
- VFX Superviser/ 3D Lead- Scott Hunter
- Producer – Carl Wyant (Apolitical)
- Post Production Producer- Morgan MacCuish
- Lucy Trengove/ Elissa Maine- Agency Producer
..that’s a pretty good vintage bike, anyone know the make/model? Could be a good little do-uper
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These talking animals freak me out!
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CG is good. He’s quite funny too.
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Isn’t that Ern from Telstra small business ads?
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@Bob that’s not just Ern that’s the bloke from every second bloody ad. bit of a lack of imagination in the industry on choice of talent at the moment
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I copped this pre-roll before a YouTube clip of motorbike accident. Highly contextual.
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Who was the agency?
That guy is in the latest Tetley Tea ads.
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Hi Penny,
Sorry for the delay getting back to you – just got the credits through from the client.
The agency was 303Lowe and the actor was Ben Wood.
Cheers,
Robin – Mumbrella
Using CGI for the sheep is smart because once the initial hard work is done the frame etc can be re-used in later campaigns.
I once had to dig the old RAMS ‘Ramond the Ram’ puppet out of storage … along with 10 million moths. It was quite disgusting.
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Hi Robyn
thanks for info.
cheers Penny
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It’s a Norton Commando. Good choice for a bike that requires fettling
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Nice work Jesse and AL!
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