The Tangello Group to publish Diabetes Australia’s magazine
Marketing agency and custom publisher The Tangello Group has been appointed by Diabetes Australia to handle its Diabetes Management Journal.
The Diabetes Management Journal is the national body’s quarterly journal used by general practitioners and health care professionals.
Caroline Wells, CEO of Diabetes Tasmania, said: “[Diabetes Management Journal] is the only regular diabetes-focused clinical publication in Australia targeting primary care.
“The Tangello Group have been tasked with taking Diabetes Management Journal to the next level.”
The new publishing arrangement aims to make the journal a key resource for health professionals, assisting to combat one of the leading challenges in healthcare. Through the journal Diabetes Australia endeavours to keep GPs informed, up to date and provide healthcare professionals with support and information to help better treatment.
Lucinda Mitchell, managing director at Tangello, said: “We are going to build on the journal’s strong editorial foundation to ensure there is an actionable take away in every article for GPs and health professionals.
“We will be redesigning the journal and applying our understanding of consumer publishing as well as science and medical publishing to create compelling, informative and scientifically accurate information all GPs will want to keep in their library to refer back to.”
Mumbrella understands Health Publishing Australia has previously published the journal.
The announcement comes just weeks after Tangello was appointed to publish fitness franchise F45’s member magazine F45 Training – a quarterly print magazine with an initial print run of 60,000 copies.
At the time of the F45 partnership announcement, Mitchell told Mumbrella custom publishing continued to offer value, audiences and branding opportunities where traditional publishing could not.
“I think a major reason custom publications are thriving while traditional consumer publications are struggling is the profitability model of Australian consumer publishing which has relied heavily on news-stand sales – unlike the US, which is subscription-based. The challenge with this model is that to drive circulation, there is a need to print and distribute significantly more copies than are actually sold,” she said.
“This cost of unsold copies doesn’t exist for most custom publications and there is less pressure to drive profit because it is not the main purpose of the publication. Also, as a vehicle for other non-competing brands to advertise within, it represents a great opportunity to connect with a clearly defined audience.”
Other clients of Tangello include Bench Creative, Quality Hearing Care, Metis Law and Total Executive.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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topics
custom publishing
Diabetes Australia
Diabetes Management Journal
Lucinda Mitchell
print media
The Tangello Group
