Tara Lordsmith moves on from Myer, relaunches consultancy Lordsmith & Co

One year after stepping into the head marketing role at Myer, Tara Lordsmith has left to restart her consultancy, Lordsmith & Co.

“I’m really excited,” Lordsmith said of her decision to return to consultancy.

Lordsmith enjoyed a long career at Simplot and developed a strong understanding of the FMCG market, before branching out into consultancy.

Last year was was convinced to join Myer but said while she enjoyed her time with the business, she believed she could accomplish more with her skills working with a variety of clients.

She also said stepping away from the retailer would give her the time to take on board roles that she enjoyed.

“There is so much change happening in the market and clients need a bit of help.”

Lordsmith has previously has senior marketing roles at Simplot and Cadbury.

Simon Canning

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

topics Myer Simplot Tara Lordsmith

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Comments: 1

Questionable 9 Nov 15

Who are the “& Co.”? And why is she standing in a pool fully clothed?

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