Woolworth’s latest marketing efforts featuring personal trainer and Biggest Loser star Michelle Bridges has drawn the ire of people who grow their own fruit and vegetables, condemning the supermarket for labelling them as “freaks”.
The 15-second video, which is part of a wider campaign produced by Emotive and Carat featuring the star to push her new range of frozen meals, has been made “private” on YouTube and can’t be viewed.
The videos were posted to the Woolworths Facebook page on Wednesday morning, with the 90second version generating 7.4k views and over 80 angry comments.

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The 90-second video is still live on YouTube and on the Woolworths Facebook page.
Woolworths has been approached for comment.
Update 3.30pm: Woolworths has now apologised for the video in a post on their Facebook wall and said it was never their intention to upset anyone.
Full story here.
Miranda Ward