AJF Partnership takes out Target creative

Target logoThe AJF Partnership has won the competitive pitch to handle Target’s creative work Mumbrella can reveal.

Target spokesman Jim Cooper confirmed the appointment to Mumbrella this morning saying: “Target is very pleased to announce AJF Partnership’s appointment as our creative advertising partner. We look forward to working with them as we continue on our journey to make Target great again.”

The most recent campaigns for Target, which is part of the Wesfarmers Group, have been created by Big Red, the agency which works on the Coles creative account.

However, the retailer is looking to refresh its brand and is set to invest $120m in the next four years to do that.

AJF Partnership founding partner Andrew Fabbro said: “We are very grateful and humbled that the Target team has chosen AJF Partnership to partner them on what promises to be a very exciting time for their business.”

The agency boasts clients in Melbourne including Holden, University of Melbourne, Lion (beverages), Officeworks, Federal Government – ANPHA and IG Markets.

Miranda Ward


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.