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Target branded content spot with ambassador Gok Wan to air on Seven tonight

A one-hour branded content piece from Target will air tonight on Seven at 10pm after Dancing with the Stars returns, with the retailer’s “style ambassador” Gok Wan transforming five women in a fashion makeover.

Mumbrella revealed in July Target was creating the Style the Nation show with IPG Mediabrands agency Ensemble, featuring a “style camp” where the British designer gives the women a full style-makeover and offers tips on how to dress for their body shape and personality.

Wan first appeared as an ambassador for the brand in July 2013, and was the subject of homophobic complaints to the Ad Standards Board after he described women’s breasts as “bangers.

The five women were chosen after Target launched a national competition in June backed by TV ad and fully integrated campaign across Seven West Media in New Idea and Who magazines, digital and in The Morning Show and The Daily Edition.

The ‘Style the Nation’ campaign has followed Wan and the winners over the past four months.

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