Target branded content spot with ambassador Gok Wan to air on Seven tonight

Steve Jones

September 30, 2014 4:24

A one-hour branded content piece from Target will air tonight on Seven at 10pm after Dancing with the Stars returns, with the retailer’s “style ambassador” Gok Wan transforming five women in a fashion makeover.

Mumbrella revealed in July Target was creating the Style the Nation show with IPG Mediabrands agency Ensemble, featuring a “style camp” where the British designer gives the women a full style-makeover and offers tips on how to dress for their body shape and personality.

https://www.youtube.com/watch?v=Lz-0g9bxhaQ

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Steve Jones

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1 COMMENTS

Jaqui Lane 8 Oct 14

Well, I hope this show went better than their Missoni promotion today. Now 2.45 and their website is still not up. Facebook posts say it all and Target’s replies have been woeful at best. After ALL the hype and marketing, money and promotion…this has been a complete mess. NOW customers complaining about the quality of the merchandise.

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