Target focuses on nature in activewear campaign

Target has launched its latest active wear campaign shot in the Kimberley region.

Created by AJF Partnership, the campaign aims to highlight the ways in which nature inspires and empowers people.

Target’s campaign, backed to Harlem River by Kevin Morby, intends to show customers how nature is used as a muse for its design and fabric choices.

Kenton Elliot, general manager of marketing, said in a statement: “Target have released a stylish collection of activewear, inspired by nature and inspiring Australian women to get out there and get moving, because when you look the part, you feel the part.”

The campaign is rolling out across TV, online, social and on gym screens.

Josh Stephens, executive creative director at AJF Partnership, added: “It’s an exciting time to be partnering with Target as they continue to build their fashion and quality credentials. It’s allowed us to create this beautiful, visual work that captures a feeling of truly running wild.”


  • Client: Target
  • Agency: AJF Partnership, a GrowthOps Business
  • Executive Creative Director: Josh Stephens
  • Creative Director: David Klein
  • Senior Copywriter: Melanie Stevens
  • Group Account Director: Emily Pockley
  • Account Director: Tess Porter
  • Senior TV Producer: Liesel Haug
  • Strategy: Jacqueline Witts, Hayley Read
  • Production: Collider
  • Director: Rob Stanton-Cook
  • Producer: Annie Shutt
  • Client: Target Australia
  • General Manager, Marketing: Kenton Elliot
  • Head of Brand Communication and Customer Experience: Nicole Gillard
  • Head of Creative: Nunzio Miano
  • Brand Marketing Manager: Laurelle Esse
  • Campaign Manager: Lauren Conte
  • Media planning and buying: OMD

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