Target follows up spring/summer campaign with one promoting children’s line

Target has followed up its spring/summer launch campaign with a new spot promoting its spring/summer line for kids.

Created by AJF Partnership, the ad features slowing moving images of kids enjoying the start of warm weather activities such as bike riding with text rolling across the screen suggesting “It’s training wheels off” and “It’s been handed down”.

Like the spot for adults, the ad features the song ‘Big Parade’ by The Lumineers.

The adult spring/summer campaign launched earlier this month.


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