Target follows up spring/summer campaign with one promoting children’s line

Miranda Ward

August 28, 2014 11:56

Target has followed up its spring/summer launch campaign with a new spot promoting its spring/summer line for kids.

Created by AJF Partnership, the ad features slowing moving images of kids enjoying the start of warm weather activities such as bike riding with text rolling across the screen suggesting “It’s training wheels off” and “It’s been handed down”.

https://www.youtube.com/watch?v=1NaKKrycY28

Like the spot for adults, the ad features the song ‘Big Parade’ by The Lumineers.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.