Tasmanian government appoints 28 agencies to $6.5m account

The Tasmanian government’s pitch for its $6.45m account has concluded, with a panel of 28 agencies appointed across various marketing and communications services.

Throughout the process, 55 bids were received, 33 of which were from Tasmanian businesses. To be considered ‘Tasmanian’, an agency had to have a permanent office or presence in the state, and employ Tasmanian people.

Tasmania has appointed 28 agencies for three years 

21 of the successful agencies are categorised as Tasmanian.

The tender originated from the Department of Premier and Cabinet, but the appointed agencies will also work across the Department of Health, the Department of Police, Fire and Emergency Management, the Department of Communities Tasmania and Tas TAFE.

The estimated number of engagements under the panel arrangement is 50 per annum.

The contract runs until 22 November 2022, with the option to extend to November 2023.

Tourism Tasmania appointed Clemnger BBDO Sydney and BMF earlier this year.

The panel of successful Tasmanian agencies is:

  • AT&M
  • Before Creative
  • Corporate Communications
  • Digital Ink Tasmania
  • Enterprise Marketing and Research Services
  • First Foot Communication
  • Font Public Relations
  • Futago
  • Gray Matters
  • Hit Send
  • Ionata
  • Kingthing Marketing
  • Leigh Arnold Communications
  • Mouse and Mind
  • Poco People
  • Red Jelly
  • The Works
  • The Write Solution
  • The 20
  • Timmins Ray Public Relations
  • Voguish Design

Non-Tasmanian agencies:

  • Atomic 212
  • Channel T
  • For The People
  • Ipsos Public Affairs
  • Metrix Consulting
  • Orima Research
  • Info Access Group

Despite being listed as a non-Tasmanian agency by the Tasmanian government, For The People announced in October it was opening an office in the island state.

Atomic 212 also holds the media account for the Spirit of Tasmania.


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