Tatts Lotteries is highlighting what winning the Powerball can look like with an outdoor activation which saw arrow-shaped helium balloons floating above luxury yachts on the Gold Coast.
Created by GPY&R Brisbane, the balloons read “rock star”, “mining magnate” and “trust fund” with a purple balloon saying “Powerball” to suggest how the owners had come by their yachts.
Ben Johnson, brand portfolio manager at Tatts Lotteries, said: “Winning Powerball gives you ultimate freedom. For many of our winners that includes the freedom to buy a yacht and sail around the world.”
The balloon display is supported by print, outdoor and social media.
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