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Tatts Lotteries showcase what you could get if you won the Powerball in outdoor campaign

Tatts Lotteries is highlighting what winning the Powerball can look like with an outdoor activation which saw arrow-shaped helium balloons floating above luxury yachts on the Gold Coast.

Created by GPY&R Brisbane, the balloons read “rock star”, “mining magnate” and “trust fund” with a purple balloon saying “Powerball” to suggest how the owners had come by their yachts.

PowerballBoats

Ben Johnson, brand portfolio manager at Tatts Lotteries, said: “Winning Powerball gives you ultimate freedom. For many of our winners that includes the freedom to buy a yacht and sail around the world.”

The balloon display is supported by print, outdoor and social media.

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