Taylors Wines and Agency Next Door deliver ‘For all time’ brand platform
The campaign will be rolled out beyond ANZ in coming months
Taylors Wines has released a new global brand platform for domestic and international markets, in the first major work for the South Australian winemaker delivered by the Agency Next Door.
The platform uses the tagline ‘For all time’, and draws on significant life occasions and slower, more relaxing moments in the lives of wine lovers.
Video, print, digital and in-store activations feature socially authentic photography — rather than studio quality shots — aiming to create a homely feel while still reflecting the brand’s decades-long heritage.
