Taylors Wines and Agency Next Door deliver ‘For all time’ brand platform
The campaign will be rolled out beyond ANZ in coming months
Taylors Wines has released a new global brand platform for domestic and international markets, in the first major work for the South Australian winemaker delivered by the Agency Next Door.
The platform uses the tagline ‘For all time’, and draws on significant life occasions and slower, more relaxing moments in the lives of wine lovers.
Video, print, digital and in-store activations feature socially authentic photography — rather than studio quality shots — aiming to create a homely feel while still reflecting the brand’s decades-long heritage.
Taylors Wines Chief marketing officer Tanya Marler said in a media release: “Taylors has always been about crafting wines of timeless quality. With this new creative platform, we’re proud to share that spirit on a global stage and connect with a new generation of wine lovers everywhere.”
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Australia and New Zealand will be the first markets to see the rollout of the new brand platform. It will be extended to key markets in Asia, North America and Europe over the coming year.
Taylors Wines was founded by the Taylor family in 1969 in the Clare Valley region of South Australia. It reported an annual turnover of nearly $66 million in the 2024 financial year.
Taylors Wines’ out-of-home advertising, as part of their new global brand platform
The new platform is the first work delivered by AND since their appointment as Taylors’ creative agency of record in June 2025. Previously, the company worked with Edge, launching the ‘Stay Original’ campaign among other work.
Commenting on the campaign launch, Kieran Burke, the managing partner and strategy director of AND, said: “Taylors is an iconic Australian brand with genuine heritage credentials, and now is the right time to share that story in a bold new way. With this platform we’ve aimed to balance timeless craftsmanship with cultural currency, positioning Taylors as relevant for all time.”
The launch of the global brand platform will include media buys on broadcast, out-of-home, digital and social. International rollouts are expected to occur in the coming months.
