Taylors Wines launches first work from Edge

Taylors Wines is reminding wine drinkers to “Stay Original” in its new platform created by independent agency, Edge.

The campaign is the first to come from the partnership since Edge was appointed to Taylors’ creative and media accounts in October.

Executive planning director, Richard Parker said: “Our brief from Taylors was a very clear one – grow the brand by appealing to and recruiting a new generation of Taylors drinkers.”