Taylors Wines launches first work from Edge

Taylors Wines is reminding wine drinkers to “Stay Original” in its new platform created by independent agency, Edge.

The campaign is the first to come from the partnership since Edge was appointed to Taylors’ creative and media accounts in October.

Executive planning director, Richard Parker said: “Our brief from Taylors was a very clear one – grow the brand by appealing to and recruiting a new generation of Taylors drinkers.”

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.