TBWA announces new global CEO and CFO
The American chief executive officer (CEO) of TBWA\Chiat\Day, Erin Riley, has been promoted to global CEO of TBWA.
Meanwhile, global chief pricing officer and US chief financial officer (CFO) of TBWA\Chiat\Day, Erwan Guillou, has been elevated to global CFO.
The new appointments come a day after Omnicom Group announced it was consolidating its creative agency network into one entity under global CEO Troy Ruhanen.
First joining the company’s Los Angeles office in 2016 as president, Riley officially became CEO in 2021. She played an “integral role” in winning a number of big clients, including Discover, Levi’s and Sephora.
“As I think about the challenges and opportunities that face our industry and our clients, TBWA is exactly where I want to be,” Riley said. Over the last near decade, I have witnessed the power of Disruption – as both a methodology and ethos – transform the fates of brands,” Riley said.
“I have also seen brilliant fellow disruptors from across the globe lead with integrity, smarts and humanity. I believe, genuinely, that TBWA is singular in its combination of scale and spirit. I am honored and humbled to take on the charge of continuing to build on the excellence of this Collective.”
Ruhanen added: “I’m incredibly proud to say that, once again, TBWA and Omnicom are investing in the elevation of our homegrown talent – rewarding our very best and offering them new and exciting opportunities for progression within our businesses.
“Erin is a powerhouse. She leads with both head and heart, with an exceptional sixth sense for what will make a difference for the brands across TBWA’s portfolio.
“She builds enviable talent pools and brings everyone along with her. With Erwan at her side, the 11,000 strong collective is in the best possible hands.”
Paul Bradbury, president and CEO of TBWA\Australia and New Zealand, said that ““Australia and New Zealand has had a special working relationship with Erin and her US team over the last eight years”, and looks forward to Riley’s appointment and “leadership drive”.
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