‘Breaking Bad Rules for Good Reasons’: TABOO unveils bold rebrand
Independent creative agency TABOO has unveiled a bold new rebrand ‘Breaking bad rules for good reasons,’ to celebrate 24 years of operations.
Since launching on the streets of Melbourne in 2000, TABOO has worked in diverse forms, including documentaries, beauty festivals and road safety technology on permanent display at Melbourne Museum, as well as their own floating bar on Melbourne’s Yarra River.
TABOO managing director James Mackinnon said: “Our whole ethos has always been to push boundaries and challenge expectations.
“With ‘Breaking bad rules for good reasons,’ we’re taking that spirit to the next level—turning constraints into creative opportunities for clients who refuse to blend in.”
In line with its bold new positioning, TABOO is unveiling a refreshed visual identity that captures the essence of its rebellious spirit, including a new logo.
“Our new visual identity is more than just a fresh typeface,” said CEO and founder Andrew Mackinnon.
“It’s a symbol of the bold moves we’ve made over the last 24 years and a statement about our Vision – to be the most notorious creative agency in the world.
“This logo embodies our belief that the most powerful ideas are those that don’t follow a formula and engage people on a more meaningful level.”
TABOO recently welcomed Charlotte Adorjan, former creative director at AMV BBDO London, to lead the creative department.
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