TBWA challenges male staff to ‘Take the Lead’ on International Women’s Day
TBWA today launched its new campaign for International Women’s Day, ‘Take the Lead’, which challenges the agency’s male staff to better understand the professional and personal issues faced by women.
The campaign shows male staff talking about women’s issues such as pay, confidence and maternity leave. Their words were sourced from an anonymous survey of female employees from within TBWA.
‘Take the Lead’ was designed promote awareness of equality initiatives, and the lack of support women receive from their male counterparts.
https://www.youtube.com/watch?v=R4dKUmV856A
Everyone should take an Implicit Association Test (IAT) if they are interested to understand their biases.
Here is one based around gender:
https://implicit.harvard.edu/implicit/user/agg/blindspot/indexgc.htm
Calling Cindy Gallop…where are the Australians in this..where is Whybin, Bradbury and co?
Really enjoyed this. I think it would of been interesting to have all the males first voice their issues in the industry and then do this video. See what the contrasts and differences were between male & female issues to highlight are different challenges.
@ Take a test.
I took the test you suggested, and for the life of me I could not understand what it was trying to achieve or why it blocked so many answers, however it gave me a so called result, which is just as ambiguous to me, but then maybe I am missing something.
Result= Your data suggest little to no difference in automatic associations of family and MALE with career and FEMALE.
Good to see an agency having an active voice about gender equality in the industry. I hope this is the norm and not the unusual in the near future!
Men should take the lead on International Women’s Day… a suggestion after my own heart!