TBWA creative director Ben Clare joins Emotive as group creative director

Ben Clare has been appointed as group creative director at Emotive, after seven months as creative director at TBWA.

Previously Clare has worked at TKT and spent six years at Clemenger BBDO as deputy creative director and later creative director. He also runs creative and strategic courses at the Miami Ad School.

Ben Clare joins Emotive as group creative director

In 2012 Clare was a senior creative at Johannes Leonardo New York, and was the creative lead on Google’s Project Re: Brief campaign which won the inaugural Grand Prix in Mobile at Cannes.

Clare’s appointment comes after Emotive’s rebranding and strategic positioning shift in December last year, which saw it expand into a full-service creative agency.

Clare said he was thrilled to be joining Emotive at such a pivotal moment in time for the agency.

“Their structure feels super collaborative and immediate, and the creative ambition feels matched only by their executional agility. At a time when brand communications elsewhere feel like they’re being constrained by shorter and shorter media increments, Emotive has been able to develop some great, story-driven work. I’m really looking forward to heading up the creative department alongside Zane Pearson and the team to help continue to build something different and special,” he said.

Simon Joyce, Emotive CEO and founder said Clare is great all round – great talent, great guy, and great addition to the team.

“His skillset, background and work made him a real standout. We couldn’t be more thrilled to have him join Zane in leading Emotive’s Creative Collective. Importantly, his appointment is a key step in our mission to assemble Australia’s most diverse team of specialised creative talent. By working with a range of writers, directors, comedians, designers and beyond, our creative teams are uniquely tailored to the client’s needs,” he said.

Clare will commence his new role on 6 May.


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