TBWA Media Arts Lab appoints APAC ECD

TBWA Media Arts Lab, TBWA’s bespoke agency for its client Apple, has named Kenny Blumenschein as executive creative director the APAC region.

Blumenschein joins from Energy BBDO in Chicago, where he held the title of senior vice president, executive creative director. His new role will be based out of Singapore, and he will work with teams across APAC including Australia.

Kenny Blumenschein

The new role will see him partner with managing director Michaela Futcher, who joined from The Royals in 2020, and reporting to global chief creative officer Brent Anderson.

On his appointment, Blumenschien said: “Joining Media Arts Lab is a no-brainer. I’ve always had a crush on the agency. It’s a very rare opportunity to work on such an iconic brand with the smartest and nicest people in our industry. To do this in APAC, which is one of the most diverse, fastest growing and exciting regions, is a further privilege.”

Futcher commented: “This part of the world couldn’t be more important to us and ensuring that we have the creative firepower to deliver on our ambitions has been a critical focus. I’m so excited to have found someone of Kenny’s creative calibre, humanity and experience to help us do that. His background as a #cultural chameleon “is critical to us unlocking the diverse opportunities across a region as vast as APAC. We’ll be drawing on his experience across the region, as well as globally, to make the kind of work that makes impact in a truly local way. We can’t wait to have him on board.”

Anderson added: “Kenny is a strategic, innovative and artful creative leader with great instincts and taste. He’s led dynamic, modern teams across agencies both in Asia and North America. He’s spearheaded cultural, integrated work that breaks through for challenging clients. Kenny is a creative soul with a reputation of mentoring, building atmospheres wherein creativity thrives and protecting great ideas. He understands all shapes and sizes of how brands can connect with audiences on modern surfaces (and don’t get him started on artificial intelligence).”

Prior to this role, Blumenschien has also worked at Facebook, Ogilvy and Geometry.

Blumenschein is replacing Scott McClelland, who left in 2020.


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