TBWA releases first work for Amazon in A-Z ‘easy az’ campaign

June 4, 2018 3:14

TBWA Sydney has launched its first work for online e-commerce platform Amazon using the slogan “Everything you need from A-Z, easy az”.

One of the television commercials features a woman pulling out her lipstick only to find it is her son’s crayon, while the screen cuts to show her son using her lipstick at kindergarten.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

A-Z Amazon TBWA Sydney

5 COMMENTS

Anon 4 Jun 18

Genuine laugh at the pool one, simple entertaining work

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Same same... 5 Jun 18

Lovely line, but I just can’t help feel how similar it is to that great campaign Wieden+Kennedy made for Target, “Life’s a Moving Target”. They made 150 spots where unexpected Target products are served up as the solutions to every day situations. Not that everyday Aussies will remember it, just wish it were a little more original.

https://vimeo.com/24218613

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Anonymous 5 Jun 18

It’s also work that originates from Amazon’s in-house creative agency D1.

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Sandra 27 Jun 18

How did they get the baby to make that face

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Nathan 11 Dec 19

The only problem with this is……”Easy as” is a saying in New Zealand….not Australia

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