TBWA Sydney wins Macquarie University creative account

Following a competitive pitch process TBWA Sydney has been appointed to Macquarie University’s creative account.

303 MullenLowe previously held both the creative and media account for the university.

TBWA Sydney will start working with the university immediately.

Elizabeth Horbach, chief marketing officer at Macquarie University, said in a statement: “As we strengthen our engagement, connection with and contribution to local, national and global communities, we’re delighted to partner with TBWA Sydney. They demonstrate a real understanding of what it takes for brands, universities included, to evolve and respond to a dynamic global environment.”

Paul Bradbury, CEO of TBWA Australia, added: “Elizabeth and her team have a very clear vision for differentiation for Macquarie University in a very competitive market. We look forward to
partnering with them to tell their story.”

TBWA’s clients include David Jones, Tourism New Zealand, Foxtel, Krispy Kreme and Virgin Mobile.


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