TBWA’s Backslash releases travel report in latest ‘Future Of’ series

With the travel industry experiencing major disruption for the past two years, TBWA Worldwide’s Backslash, TBWA’s cultural intelligence unit, has released the ‘Future of Travel’ report in its ‘Future Of’ series, outlining what it found to be the “must-watch” categories in travel and travel marketing.

In an online seminar with Backslash discussing one of the key areas of the report, named The Great Redemption, Intrepid Group CEO James Thorton named climate change as “potentially an even worse disaster than COVID” for the travel industry.