Howard Park Wines extends West Australian Ballet partnership in new creative campaign

Margaret River’s family-owned winery, Howard Park has unveiled a new creative campaign for its Jeté Sparkling collection of wines. 

The West Australian winery has continued to showcase its long-running partnership with the West Australian Ballet in a new campaign set to be released this October across a variety of platforms. The campaign is set to run through Spring Carnival and up to the festive season. 

The creative was developed in collaboration with the WA Ballet, Perth-based production company LP Visuals, Stephen Heath Photography and Howard Park Wines’ in-house marketing team. 

The new campaign will be aired across WA via SBS TV On Demand, out-of-home static and digital billboards in the Perth region, print ads in premium titles including Vogue, Gourmet Traveller Wine, and Halliday Magazine, and through digital placements linking to the Howard Park Jeté Collection homepage. 

Inspired by the illusion of boundless control it takes to execute the signature ballet movement, the new Jeté creative captures Company Dancers Matthew Lehmann (principal) and Julio Blanes (soloist) performing a variety of spectacular leaps and turns, to illustrate the precision, art, discipline and skill it takes to craft a world-class, Méthode Traditionelle sparkling wine.

The new creative continues to highlight the wine brand’s partnership with West Australian Ballet.

“Many would be surprised to discover the strong synergies between ballet and winemaking. Much like ballet, winemaking is a medium of artistic expression that requires a lifetime of dedication, with many different moving parts that need to come together at the right time to create something beautiful,” second-generation GM and MD, Natalie Burch said.

“Since the launch of the Jeté collection in 2011, we have celebrated the art of ballet by hosting performances at the winery and more recently in our partnership with the WA Ballet. We feel honoured to be showcasing the fine talents of these two performers in our new campaign.”


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