Agencies get gamers fired up
Good pieces of work often slip past without getting much attention outside of their target audience.
This week I stumbled upon this excellent case study from The Conscience Organisation and Mediacom which demonstrates what experiential marketing should be about.
A great event on behalf of Dell for passionate gamers – and with good PR activation too. Interesting also to note the level of collaboration between agencies – as well as TCO doing the activation, based on Mediacom’s strategy and idea, PPR was involved too.
It’s a finalist in the IAB Awards.
Tim Burrowes
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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great work
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yeh nice
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