TCO reveals first bag of wins since Cole’s appointment
The Conscience Organisation has revealed Yellowglen, Boost Mobile and Metcash’s retail liquor brands Bottle-O and Cellarbrations as the first slew of wins to be secured since the arrival of Julian Cole as head of social ideas and digital strategy.
TCO has been appointed to handle the advertising and digital strategy for Bottle-O and Cellarbrations, which will include TV ads and the launch of their Facebook pages.
The agency is now also handling social media activity for Foster’s sparkling wine brand Yellowglen. Working with Mediacom Melbourne, it will include the management of Yellowglen’s Facebook page, with a campaign due to be revealed in September.
Meanwhile, TCO has been appointed to handle the digital strategy for youth brand Boost Mobile.
The agency’s experiential team last month worked with Mediacom on the Alienware Clan Challenge 2010 event for Dell. It saw Australian gamers come together in Sydney to battle it out to win prize packs worth almost $6000 per gamer.
TCO founder, Clive Burcham, said: “The expansion of our services is significant since hiring Julian Cole and his digital team, plus developing the offering with strategist Tom Phillips.
“It provides clients with a one-stop-shop for cutting-edge social expertise, almost like a creative, production and media buyer all rolled into one in traditional advertising terms.”
Cole quit the social media agency The Population which he co-founded in December to join TCO.
That same month The Population closed its doors, with staff moving across to fellow Photon agency C4.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Good work bud!
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Them’s my boy!
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JC the saviour
Julian is brilliant but he didn’t co-found the population.
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Nice work Jules
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I’m sure it was a team effort by the agency that got them some new business. Always important to try and create new industry rock stars though.
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Hi maximum Style,
I’m sure it was a team effort. But what it does seem to demonstrate is that there is perhaps a viable business model in upping your social media capabilities.
It would certainly appear that if you invest in the right people, it adds something to your offering that clients might want to make use of as part of a wider service.
Cheers,
Tim – Mumbrella
Well done guys and nice piece Jules!
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