TCO reveals first bag of wins since Cole’s appointment

The Conscience Organisation has revealed Yellowglen, Boost Mobile and Metcash’s retail liquor brands Bottle-O and Cellarbrations as the first slew of wins to be secured since the arrival of Julian Cole as head of social ideas and digital strategy.  

TCO has been appointed to handle the advertising and digital strategy for Bottle-O and Cellarbrations, which will include TV ads and the launch of their Facebook pages.

The agency is now also handling social media activity for Foster’s sparkling wine brand Yellowglen. Working with Mediacom Melbourne, it will include the management of Yellowglen’s Facebook page, with a campaign due to be revealed in September.

Meanwhile, TCO has been appointed to handle the digital strategy for youth brand Boost Mobile.

The agency’s experiential team last month worked with Mediacom on the Alienware Clan Challenge 2010 event for Dell. It saw Australian gamers come together in Sydney to battle it out to win prize packs worth almost $6000 per gamer.

TCO founder, Clive Burcham, said: “The expansion of our services is significant since hiring Julian Cole and his digital team, plus developing the offering with strategist Tom Phillips.

“It provides clients with a one-stop-shop for cutting-edge social expertise, almost like a creative, production and media buyer all rolled into one in traditional advertising terms.”

Cole quit the social media agency The Population which he co-founded in December to join TCO.

That same month The Population closed its doors, with staff moving across to fellow Photon agency C4.


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