Teads opens Sydney and Melbourne offices
Media technology business Teads – which provides demand-side, sell-side and creative technology for brands and publishers – has opened two new Australian offices.
The announcement:
Remi Lafon, head of business development for Teads Australia
Teads, The Global Media Platform and inventor of outstream advertising continues its APAC expansion in Australia by officializing the opening of two new offices in Sydney and Melbourne. The ANZ development increases Teads’ existing global reach of 1.5B users (comScore, Oct 2019) and provides new business potential for established Asian brands with secured local partnerships with The Canberra Times, 7News and Stuff. Aside from ensuring brand-safe, fraud-free and viewable inventory, Teads ANZ will now offer a wide range of additional benefits to advertisers such as data services, outcome-based optimization and full-funnel solutions. Australian and APAC publishers will also benefit from Teads in order to grow their advertising revenues with a business model that did not exist before.
“As our Australian presence expands, we are focused on supporting the growth of the entire APAC region. Our innovative solutions have changed the game for video, display and performance advertising and helped drive new revenues for our publishers. We have built relationships with many of the world’s well-known brands and most premium global publishers, and we are confident we will be able to extend our top-notch client base in Australia as well thanks to Remi Lafon”. Christian Guinot, Senior Vice President Teads APAC
“From a global perspective and beyond the local market growth plan, I look forward to developing the strategies of global and local advertisers, setting up flawless operations and positioning Teads as the undeniable number one advertising ad partner in Australia”, affirms Remì Lafon, AU Head of Business Development
Teads’ technology creates new premium video and display inventory that did not exist before. The company’s inventory spans over 500-top tier publisher sites globally including Forbes, The Washington Post, Mashable, Slate, Bonnier Corp. Newsweek, Le Monde, Die Welt, The Guardian, The Telegraph, O Globo, Nikkei, Asahi, Sankei, Hearst Japan, Conde Nast, FT China, Mediacorp, Apple Daily, South China Morning Post, Reuters APAC, China Daily, India Today and more.
Source: Teads media release
Certainly an interesting time for any adtech platform to make a push into Australia, given that so many are pulling out. From what I hear, Teads offering is solid – here’s hoping they dont get screwed around by agencies with shitty $5k briefs.
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Considering Aussie buyers want aussie sites, i think these guys will struggle with just Canberra Times and 7News!
Unfortunately a site list of international sites doent cut it with the big brands!
Good luck!
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Judging by your comment on AU eyeballs and sites, I take it that you are a junior investment coordinator at an agency, so here is a little case study for you to consider.
This morn I was served a Teads ad on an NY Times article that I was directed to via FB. The same occurred when I checked some scores at NBA.com.
If your thinking is so narrow that you actually believe modern AU consumers want 2010-esque rubbish like the homepage of News.com or a buyout of Nine Honey, then you should probably ask your mentors for more training.
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