F.Y.I.

Team X Australia and MADE THIS launch new campaign for Mercedes-Benz Vans

MADE THIS and Team X Australia have created a new campaign – ‘Your Van, Your Way’ – to help roll out an online store for Mercedes-Benz Vans.

The announcement:

To launch Mercedes-Benz Van’s online-store, specialist production company, MADE THIS, in collaboration with Team X Australia, developed the “Your Van, Your Way” campaign to highlight the new options for purchasing and customising your Mercedes-Benz Van, online or in-store.

The campaign showcases the unique flexibility Mercedes-Benz Vans provides.

The shoot took us to Melbourne, where we had the unique opportunity to shoot at NANT Studios, home to the world’s largest LED volume. What made it even more special was being the first automotive campaign undertaken on that stage.

Virtual production has emerged as a transformative force in the field of filmmaking and creative endeavours. It has revolutionised the entire process by introducing greater creativity, improved cost and time efficiency, realistic lighting, and above all, seamless real-time integration of visual effects. The possibilities are vast in this era of virtual production, and we have only begun to explore its full potential. This exciting chapter unlocks our collective creative abilities like never before.

MADE THIS head of production, Ainslee Littlemore said: “For this creative project, it was important for us to have complete control over the customisable lighting. Nothing could compare to having the option to shoot at NANT Studios. Their volume stage allowed for unprecedented control over lighting setups and conditions. It is such an exciting moment in production because the facilities that now exist in Australia are truly empowering us with unprecedented possibilities for storytelling. We cannot wait for our next opportunity to return to the Volume and continue pushing the boundaries of visual effects work.”

“Working in partnership with MADE THIS was a dream – with a “one team, one dream” mentality we were able to take our vision to the next level and really create a well-rounded campaign from the ground up. Everything became within reach, and the opportunities MADE THIS provided really pushed the thinking and the craft,” said Team X senior creative, Jason Hatcher.

Mercedes-Benz Vans marketing and PR manager, Blake Vincent said: “We designed this campaign to highlight the variety of options available to our customers throughout their entire purchase journey. It showcases our products, services, and support, both online and in-person, from the initial purchase to ownership. Team X and MADE THIS were fantastic to work with. They took our brief and delivered a production that exceeded our expectations.”

MADE THIS is the specialised production company where artistry meets innovation. The company was launched late last year to help clients innovate to stay ahead of the curve and build connections with empathy between their brands and their audiences.

Source: EXTOLLO

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