How the public relations industry can better harness technology, the importance of community management and the future of influencer marketing are some of the new sessions announced for the 2017 Mumbrella CommsCon conference.
The conference, which returns to Sydney on March 30, will see Red Agency’s James Wright and Finch’s Emad Tahtouh take to the stage to talk the audience through the ways tech-led PR work is powering brands, locally and globally.
The duo will present on how technology, when harnessed correctly, can play a meaningful role in the development of PR strategies and creative with the presentation drawing on best practice examples from Australia and around the world.
Wright: Using tech to drive PR
Meanwhile, Quiip’s Julie Delaforce will be joined by Movember’s Jeremy Macvean to present to the CommsCon audience a case study on how the community management agency worked with the charity following a campaign that urged the public to reach out for help when struggling with depression.
Delaforce: Community management
The day will also see an update on last year’s conversation on influencer marketing, with a panel discussion on where the space is headed in the coming months, including the next challenges the space will face. Tribe’s Jules Lund will be joined on the panel by Olympus Australia’s consumer division marketing manager Kristie Galea and Poem’s Matt Holmes.
Lund: Where next for influencers?
Discounted CommsCone arlybird tickets are available for the next three weeks. For further information on the program and to purchase tickets visit the CommsCon website.
Keep up to date with CommsCon