CSR Sugar appoints Cummins & Partners Melbourne to creative
Cummins & Partners Melbourne has been appointed as the creative agency for Sugar Australia’s CSR Sugar.
The agency will be responsible for both strategic planning and creative executions effective immediately.
Jane Fraser, senior brand manager at CSR Sugar, said the brand was impressed with Cummins & Partners’ track record of “building strong brands with a real emotional connection to Australian consumers”.
“We look forward to them weaving a little of that magic for the CSR brand in the coming year,” Fraser said.
Tom Ward, managing director at Cummins & Partners Melbourne, said he was pleased to be working with an iconic Australian brand.
Ward said in a statement: “We loved the process and the conversations we had with everyone at Sugar Australia that got us here, and we can’t wait to get cracking.”
Spinach was previously CSR Sugar’s creative agency of record.
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