Tech startup Oovvuu uses AI to integrate news and video

A Sydney-based tech startup has launched an artificial intelligence-powered video-on-demand platform that feeds relevant videos into news articles.

Oovvuu, a three-year-old startup founded by a group of media specialists, matches video with breaking stories, supplying potential new revenue streams to publishers.

Ricky Sutton, co-founder and CEO of Oovvuu

“We think that journalism and the future of news telling will be audio and visual,” founder and CEO Ricky Sutton told Mumbrella. “There’s more video being created and news consumption has never been higher, so our view is that it’s too big a job to manually move video from one place to another and embed it.”

Oovvuu sources video content from 40 broadcast partners and matches them with breaking stories within a second of publication.

“We use artificial intelligence to read a hundred thousand global publishers. We read about a hundred thousand stories a day, we analyse what those stories are about and then we scan the content of forty global broadcasters including the BBC, ABC, SBS, Al-Jazeera, Bloomberg, ITV and a host of others.

Oovvuu then utilises its technology to distribute those videos into the relevant articles.

Sutton added: “Those videos might be short, they might be the latest news clip, or a 48 documentary from the BBC. We can integrate short form and long form video into any article anywhere in the world in just under a second.”

Formerly with the UK’s News Of The World before emigrating to Australia to work on Sydney’s Daily Telegraph, NineMSN and Fairfax, Sutton said Oovvuu’s name came about when they discovered the original branding was too bland:

“Previously we had a very sensible name that wasn’t quite so cool and when went out to talk to customers about what we were doing we weren’t getting quite the take up we expected and people’s feedback was our name was too old school and staid and sensible.

“When I spoke to one of my friends in the valley and asked for his advice he said ‘look, every successful business right now in media has two O’s in it – Facebook, Google, Yahoo, Ooyala – so put two O’s in your name.’ It’s made a difference.”

Sutton’s fellow founders include Greg Moore, the company’s CTO and former Ooyala employee, and former Southern Cross and Australis executive Ross McCreath who serves as CFO.

“We found a hundred thousand publishers who we think are the most trusted, and from them we analyse what’s coming out to work out which topics are trending on a global scale,” says Sutton.

“The growth of mobile, the growth of video consumption, the explosion in news coverage, the explosion in video creation, the dropping price of data – I think all the hurdles that were in the way are rapidly disappearing. The future of the web, and journalism, will be audio and visual.

“We want to get the world’s best video into the world’s best articles.”


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