Tech website ZDNet relaunches with live social media and community commentary

ZDNet, the IT business website, has relaunched in a bid to bring more focus to news and commentary based on audience feedback and provide greater interactivity.  

ZDNet new website

As part of the changes there are now live commentary feeds on ZDNet stories from both within the site and across social media such as LinkedIn and Twitter.

ZDNet’s Australian redesign is rolling out in conjunction with redesigns in the UK and Asia, with further integration planned across ZDNet’s global sister sites.

The Australian site reaches over 350,000 unique browsers according to Nielsen Market Intelligence.

Wendy Hogan, VP and managing director of ZDNet’s publisher CBS Interactive, said: “The IT landscape is competitive and becoming increasingly so. IT industries and departments are no longer influenced only by Australian considerations and an Australian-only focus threatens to limit potential growth and competitiveness of the local industry. We’ve re-energised an established brand that is over 10 years old.”

ZDNet old website


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