Ted Horton, Mashable and Buzzfeed strategy chiefs, MTV boss and radio host Mel Greig join Mumbrella360 lineup

360 logoThe opening speakers of both days of next month’s Mumbrella360 conference have today been revealed, along with further additional sessions.

One of Australia’s most effective admen Ted Horton will open the conference with an on-stage interview with Mumbrella’s Tim Burrowes. Horton is boss of Melbourne based agency Big Red, best known for its market-defining work on behalf of Coles.

And MTV’s international head of youth and music outside of the US Kerry Taylor will open the second day of the conference with a presentation and discussion focusing on marketing to millennials. The London-based Taylor, who was responsible for reality juggernaut Geordie Shore, is Viacom International Media Networks’ senior VP of youth and music. She is also VIMN’s chief marketing officer for its channels managed out of London including Australia, NZ, UK, Ireland, Russia and Central & Eastern Europe.

A further major international speaker announced today is New York based Adam Ostrow, chief strategy officer of Mashable, who has been with the viral site almost since it began, coming on board as its second employee. Mashable launched in Australia earlier this year.   

And last year’s Mumbrella360 keynote speaker – Keith Hernandez, Buzzfeed’s director of brand strategy – will be returning to Australia to speak at the conference again.

Buzzfeed's Keith Hernandez speaking at last year's Mumbrella360

Buzzfeed’s Keith Hernandez speaking at last year’s Mumbrella360

Hernandez will be part of a panel session titled Winning By Losing, curated by ZenithOptimedia’s strategy boss Aaron Michie. It features high profile media and marketing personalities sharing how they have worked to take positives from a bad situation.

Also on this panel will be former radio presenter Mel Greig, who was involved in 2012’s infamous royal prank call which was linked to the suicide of British nurse Jacintha Saldanha; Sebastien Eckersley-Maslin, CEO of venture tech firm BlueChilli and John Batistich, director of marketing and digital for Westfield.

The Mumbrella360 conference takes place at the Hilton Hotel in Sydney on June 3 and 4. Further details are available on the Mumbrella360 website.

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