Teeth make way for milk bottles and bowling pins in dentistry campaign
A campaign for a Sydney dentists uses milk bottles, bowling pins and a clothing line to promote its cosmetic and implant dentistry services.
The campaign is running out-of-home on the corner of Victoria and Roberts Roads in Balmain, and print in the Inner West Courier as well as online.
Nice & simple, yet a break from the norm. Good to see SME’s getting behind creative.
You don’t see ads like this for dentists because there are clear guidelines that reputable dentists follow:
http://www.ada.org.au/app_cmsl.....%206.9.pdf
Dull reading but clearly defines requirements for advertising in Australia.
A cosmetic dentist putting out a poster like brings down the general perception of all dentists who already have an often negative perception as purely interested in making money.
I think the Australian Dental Association would be interested to see this.
I reckon that Dairy Farmers would have paid big $$$ for this idea.
Saw it, liked it. Got a smile. Job done.
As a former Ad Man now in the dental game, this campaign is spot on. Just what the industry needs. Fun, simple, direct, connecting with the consumer on their level.