Teeth make way for milk bottles and bowling pins in dentistry campaign
A campaign for a Sydney dentists uses milk bottles, bowling pins and a clothing line to promote its cosmetic and implant dentistry services.
The campaign is running out-of-home on the corner of Victoria and Roberts Roads in Balmain, and print in the Inner West Courier as well as online.
It was created by Big River Creative. David Cozens, the agency’s creative director, said: “The campaign is designed to highlight the benefits of cosmetic and implant dentistry while avoiding the clichéd shots of happy people with gleaming white teeth, which is used extensively in the category.”
Client: Balmain Dental Clinic, Dr. Saade Saade
Agency: Big River Creative
Creative Director: David Cozens
Business Director: Rob Fraser
Nice & simple, yet a break from the norm. Good to see SME’s getting behind creative.
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You don’t see ads like this for dentists because there are clear guidelines that reputable dentists follow:
http://www.ada.org.au/app_cmsl.....%206.9.pdf
Dull reading but clearly defines requirements for advertising in Australia.
A cosmetic dentist putting out a poster like brings down the general perception of all dentists who already have an often negative perception as purely interested in making money.
I think the Australian Dental Association would be interested to see this.
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I reckon that Dairy Farmers would have paid big $$$ for this idea.
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Saw it, liked it. Got a smile. Job done.
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As a former Ad Man now in the dental game, this campaign is spot on. Just what the industry needs. Fun, simple, direct, connecting with the consumer on their level.
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