News

Teeth make way for milk bottles and bowling pins in dentistry campaign

A campaign for a Sydney dentists uses milk bottles, bowling pins and a clothing line to promote its cosmetic and implant dentistry services.

The campaign is running out-of-home on the corner of Victoria and Roberts Roads in Balmain, and print in the Inner West Courier as well as online.

It was created by Big River Creative. David Cozens, the agency’s creative director, said: “The campaign is designed to highlight the benefits of cosmetic and implant dentistry while avoiding the clichéd shots of happy people with gleaming white teeth, which is used extensively in the category.”

Credits:

Client: Balmain Dental Clinic, Dr. Saade Saade
Agency: Big River Creative
Creative Director: David Cozens
Business Director: Rob Fraser

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