TEG Live appoints Zenith Sydney as media agency
Ticketing and entertainment company TEG Live has appointed Zenith Sydney as its new media agency of record.
The announcement:
Zenith Sydney wins TEG Live
Zenith Sydney has won the TEG Live account.
TEG Live is a division of TEG, Australasia’s leading ticketing, live entertainment and data analytics company and owners of Ticketek. TEG Live is an integrated entertainment, sport and lifestyle business, delivering live content, hospitality, sponsorship, consulting and event management to connect millions of fans with unique live experiences.
Zenith Australia CEO, Nickie Scriven, said: “We’re delighted to be partnering with TEG Live, working with the company on its exciting line up of events, tours and exhibitions. As the ROI agency, we are looking forward to bringing a new level of insight and results to TEG Live.”
TEG Live previously handled its media direct and immediate priorities will be working with Zenith on strategy for Music Artist Tours, Exhibitions and Life Like Touring.
TEG Live Marketing Manager, Emilie Jirsch, said: “We’re excited to work with Zenith as a key extension to our marketing team. We’re looking forward to the insights and new opportunities we’ll unlock from this partnership.”
TEG Live events includes Cirque du Soleil, Life Like Touring, The Entertainment Store, The Brickman Lego Exhibition and TEG Exhibitions, which in conjunction with iEC promotes the Rolling Stones’ EXHIBITIONISM and Real Madrid World of Football exhibitions. It also delivered the breakthrough Intel Extreme Masters esports in May 2017 and emerging genres in Australia, North American Sports Favourites Ice Hockey Classic and US College Football.
The TEG Live win is effective immediately.
Source: Zenith Sydney media release
