Telaria’s GM James Young takes leadership role at Magnite
James Young will run the sell-side advertising platform Magnite – the entity resulting from the merger of Telaria and Rubicon Project. Young was Telaria’s general manager, but now becomes managing director of Magnite.
In addition, Telaria’s senior vice president of APAC, Juliette Stead, will take on the role of SVP and head of JAPAC for the merged entity, and Rubicon’s former managing director of EMEA, James Brown, will become head of international.
Magnite offers publisher-focused technology to support the monetisation of broadcast video on demand (BVOD), mobile, desktop display and audio.
Magnite’s new branding was revealed at the beginning of the month
Executives from Nine, Seven West Media, Southern Cross Austereo (SCA) and Ten praised the newly merged entity, saying it represents a great opportunity for media organisations.
“The launch of Magnite is a great opportunity for the media industry and especially for us here at Seven West Media. As Australia’s leading integrated media company, our need for an independent adtech partner to help us monetise inventory across all our formats and devices is critical to the success of our digital advertising business. Magnite is focused on driving the best outcomes for premium publishers in Australia and we are looking forward to continuing our relationship with James and the team to drive a consolidated strategy across our network,” Seven’s head of programmatic sales and audiences, Luke Smith, said.
SCA’s head of digital commercial, Jonathan Mandel, said he was excited to see the company come to life.
“I’m excited to finally see the marriage of Rubicon Project and Telaria from both a technology and people perspective – they both have some of the best programmatic people in the market. As an audio-first publisher, our partnership with Magnite is integral to the growth and success of SCA and Sound Cloud across audio streaming and podcasting, video and display,” Mandel said.
A release from Magnite said Young was the right person for the job, because he’d already strengthened Telaria’s position in market through strategic collaborations with partners and excellent client guidance.
Young, who has previously been commercialisation director at The Guardian, and head of advertising at eBay, noted the challenges and opportunities in the market at the moment.
Young has been with Telaria since 2017
“As the eminent advertising platform for leading Australian broadcasters and premium omnichannel publishers, Magnite will continue to provide excellent client service and advanced programmatic technology to help our clients succeed. There are still many challenges and opportunities to be addressed in our industry and we are focused on being the independent partner that sellers and buyers can trust to have their best interest at heart,” he said.
Stead said the company had no biases, and focused on transparency and trust.
“Magnite’s combined expertise across all digital ad formats makes Magnite a strong omnichannel technology partner that premium publishers can count on. We have a highly experienced team in Australia to address the diverse and unique opportunities and challenges that publishers face. As an independent technology provider, with no DSP or content bias, Magnite continues to be focused on the needs of our clients and their long-term success. Our focus on full transparency ensures they completely trust that we act in their best interest,” she said.
Stead is now head of JAPAC for Magnite
The company noted the IAB Australia’s and PwC’s Online Advertising Expenditure Report, which found programmatic buying accounted for more than 56% of all video inventory, and 43% of general inventory in the first quarter of 2020.
topics
James Brown
James Young
Jonathan Mandel
Juliette Stead
Luke Smith
Magnite
programmatic advertising
SCA
Seven
Seven West Media
Southern Cross Austereo
