Telco Circles Life taps The PR Group for Australian expansion

January 29, 2021 10:35

Singapore-based telco Circles Life has appointed The PR Group to its support its expansion into Australia.

Circles Life made a name for itself in the Australian market last year after it published a break-up letter in The Courier Mail, which appeared like a woman named Charlotte was leaving her partner, T, but was later revealed to be an ad encouraging Australians to break up with their telcos.

The updated letter was revealed the next day

Later in the year, the telco gave the finger to 2020 with a bronze statue of the hand gesture travelling around the Sydney CBD. The activation asked Australians to “take back their power and ask 2020 to fuck off”.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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