Telegraph launches Dinosaurs Unearthed promo
New Ltd’s The Daily and Sunday Telegraph newspapers have rolled out a promotion where its readers can collect a series of dinosaur models.
The campaign breaks next week, and include radio, digital, print and point of sale elements.
It follows The Monkeys-created ad celebrating things people like to do on Sundays, which launched last month.
That’s funny – newspapers and dinosaurs!
Do you think they’ll have a dinosaur model called Rupert?
So original? Um.
http://vimeo.com/26194192
Chris, you’re right…sales and circulation of the Sunday Tele are going the way of the dinosaur! They need more than a giveaway to stop the haemorrhaging.
Dear Elizabeth, i think you will find the sunday tele is still the best performing – in circ and sales – sunday newspaper in the country
WTF – quite common for news ltd to run succesful promos in there sister papers. Eg. Harry potter. Is also the same promo company running this one.