The Sunday Telegraph hails walks of shame and bed hair till noon

Guys in lycra, walks of shame, tracky dacks and bed hair till noon – a celebration of Sundays in Sydney is the theme behind a new ad for The Sunday Telegraph, created by The Monkeys.

The campaign, directed by actor turned director Angus Sampson, introduces the new strapline, ‘Sunday’s Best’. The voiceover is by Australian actor Stephen Curry, who features in the comedy The Castle.

Marketing director of Nationwide News, David Goldman said: “The secret of the Sunday Telegraph’s ongoing success is simple, a clear understanding of the Sunday market.

“Sunday’s Best perfectly captures The Sunday Telegraph’s place at the heart of Sydney, providing real, bold and lively coverage of news sport and entertainment, ideally placed to complement everybody’s favourite day of the week.”

The campaign also features a series of print executions.

News Limited also released a making-of video of the ad with interviews with the marketers behind it.


  • Creative Agency: The Monkeys
  • Production House: Otto Empire, Director Angus Sampson
  • Editing House: The Editors

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