The Sunday Telegraph hails walks of shame and bed hair till noon
Guys in lycra, walks of shame, tracky dacks and bed hair till noon – a celebration of Sundays in Sydney is the theme behind a new ad for The Sunday Telegraph, created by The Monkeys.
The campaign, directed by actor turned director Angus Sampson, introduces the new strapline, ‘Sunday’s Best’. The voiceover is by Australian actor Stephen Curry, who features in the comedy The Castle.
Marketing director of Nationwide News, David Goldman said: “The secret of the Sunday Telegraph’s ongoing success is simple, a clear understanding of the Sunday market.
“Sunday’s Best perfectly captures The Sunday Telegraph’s place at the heart of Sydney, providing real, bold and lively coverage of news sport and entertainment, ideally placed to complement everybody’s favourite day of the week.”
The campaign also features a series of print executions.
News Limited also released a making-of video of the ad with interviews with the marketers behind it.
Credits:
- Creative Agency: The Monkeys
- Production House: Otto Empire, Director Angus Sampson
- Editing House: The Editors
topics
The Sunday Telegraph
Very nice, well done.
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The Monkeys are so hot right now and Angus Sampson – just brilliant !
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Very nice. Nothing fabulous, or silly, just the ordinary well-observed and made special. If only there was more advertising like it.
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Nice one. Ain’t earth shattering creativity, but you walk away with a smile, so job done, well.
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I love that ad. Makes me want to come back to Australia – just for Sunday.
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The Sunday Telegraph for white people. With over 30 people featured in the ad it would have been nice to see at least one Asian or African person.
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Graeme – why? This is Australia. I don’t understand.
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Graeme, I think that’s called ‘knowing what your target market likes’….
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Nice ad. Agree nothing revolutionary, but a genuine insight nicely played out. I’m a bit over the emotional/inspirational monologue TVC though. Or maybe I’ve just seen the Foxtel Rugby World Cup or the latest Nutra grain ad too many times!
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(sniff sniff …) Is that astroturf i smell in posts 1 to 5 🙂
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Very nice. Though not my reality now I have kids.
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Awesome spot. Well bloody done! 🙂
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All the Sunday Telegraph needs to do is run ads with the tagline “It’s not The Sun-Herald”. That’s the real “secret of The Sunday Telegraph’s ongoing success”.
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Graeme – there was an asian guy in it at 0:34. I saw an islander and an indian guy too, but what an odd complaint about a TVC.
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Makes me feel like having the perfect Sunday right now! Quality job peeps.
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Graeme, jeeze…reading way too much into it…ad is great, hits the right emotional tone, features the product enough as well…good job
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Geez I hate all the astro turfing the monkeys do.
Meanwhile in the real world this spot it is very, very bland.
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Great ad – and having toiled on the Sunday Tele marketing long ago – editors don’t speak like that – they are mean and ‘orrible –
And I am looking at certain past editors with small man’s syndrome…
But the Sunday tele’s back of the book is much better than the Herald’s – they just need to work more on being considered by the AB readership. On the north shore and the eastern suburbs being seen with a Sunday Tele is a little déclassé.
But I reckon the ad captures what’s great about Sunday and the ritual of reading the papers etc.
Good on ’em and well done.
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It’s for back to fronters??? Good to see they are including the gay market !
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LOL, Settle down Johnny, it was a passing thought not an in-depth analysis.
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I like it. However, the Tele is secondary to the Day. It’s product placement for the Tele in an ad for Sunday. Subtle – but does the Tele own Sunday?
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Where were the homeless people underneath the light rail overpass?
The Sunday Tele is only good for Sydney crime and overnight mischief.
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