Telegraph revamps website and gears up for marketing push
News Ltd has brought together its Daily Telegraph and Sunday Telegraph websites under one banner with a revamped website branded as thetelegraph.com.au.
In contrast to other parts of News Corp’s global empire, there is no sign of a pay wall on the Sydney-based site at this stage.
Michelle d’Almeida, Nationwide News’ digital director said: “By launching a new website for The Daily Telegraph and The Sunday Telegraph we are able to offer our loyal readers even more of their favourite content in a clearer and easier to consume format. Our online readership demands more from their digital experience and we have listened to them to create a site that reflects the unique needs of their on-the-go lifestyles.”
New features on the site include a rotation of the top story and a new masthead.
According to News Ltd: “This is the first stage in a complete refresh of the site, with an update of the remaining sections to be completed in the coming weeks. The refresh will be supported by an extensive marketing campaign featuring online, in-paper outdoor and social media activity.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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No sir, I don’t like it.
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Is the redesign supposed to look like a JB Hi Fi catalogue?
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The switcher looks like it was built by a 5 year old. And how hard is it to use some decent fonts?
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Not a fan I must say
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The Salad has just face-palmed!
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Does not make the quality of the content any better – and that is really the fundamental problem
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Not a fan either. Having a bit of trouble navigating around the site. Comes across as a dodgy pop-up.
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Lipstick on a pig
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We fear change
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A big improvement. Tho not too hard given the old tele web site. Un sure on the new name
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