Tell him he’s dreaming: The Kerrigan family reunite for Uber Green campaign, via Poem
The Castle’s Michael Caton, Stephen Curry, and Anthony Simcoe are going straight to the pool room in a new campaign for Uber Green, developed by Poem.
The campaign features the Kerrigan boys from the classic 1997 Australian film. In the spot they unsuspectingly catch-up for beers in the pool room, only for Curry to spring the ad on them.
Uber’s earned agency partner Poem led strategy, creative, social, content, and publicity for the campaign.