Telstra and The Monkeys show off Apple’s ‘magic’ in latest campaign
The Monkeys has released the agency’s latest campaign for Telstra for its Apple range of products.
Featuring Triple J Unearthed artist Thelma Plum, who also performs the backing track, the 60 second commercial shows the musician using her iPhone and Apple Watch to synchronise dance routines and light shows as she walks to the shops.
Telstra is one The Monkeys’ longest standing clients with campaigns dating back nearly a decade.
The Monkeys co-founder and creative director Justin Drape said in a press release: “It has been a fun ride bringing this campaign to life. We’re thrilled to be able to work with Thelma – she has a captivating way of demonstrating the magic that’s possible when technology and the country’s best mobile network come together.”
Directed by Joel Kefali of Goodoil Films, the features a cover version of Flight Facilities’ track Clair de Lune by Plum with the track released to coincide with the launch of the campaign.
Campaign Credits
- Client: Telstra
- Executive Director of Marketing: Jeremy Nicholas
- General Manager of Mobility Marketing: Dean Sofianopoulos
- Senior Marketing Specialist: Sarah Leavitt
- Creative Agency: The Monkeys
- Cofounder & Creative Director: Justin Drape
- Creative Team: Hugh Gurney, Chelsea Parks & Wassim Kanaan
- Head of Production: Thea Carone
- Senior Producer: Jade Rodriguez
- Strategy Director: Kit Lansdell
- Business Director: Kat Kelly
- Content Director: Katie Bassett
- Production Company: Goodoil Films
- Director: Joel Kefali
- EP: Sam Long
- Producer: Andrew McLean
- DOP: Crighton Bone
- Edit House: The Editors
- Editor: Bernard Garry
- Post VFX: Fin Design
- VFX Supervisor: Justin Bromley
- Grade: Ben Eagleton BE Colour
- Sound House: Song Zu
- Engineer: Simon Kane
- Track: Thelma Plum cover of FF “Clair de Lune”
- Photography Production Company: Red Door
- Photographer: Paul Blackmore
- Producer: Natalie Loveridge
- Agency Producer: Tanith Williamson
- Retouching: Cream Electric Art
Back in the “good old days” there used be a joke about a special function key that when pressed on the computer autotragically spat out “Never before in the history of …”
Seems it has changed and now says “We are thrilled to …” or alternatively, “We are so excited to be …”.
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Everything in that ad have been done or demonstrated by any other non-Apple phone. Event the smart-watch could have been substituted with another brand. Nothing in that ad would convince me to use either Apple or Telstra…
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Overrated af
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The Monkeys are hands down the most overrated creative agency. No wonder Telstra has remained one of the most bland brands in Australia with these guys in charge of their creative direction
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I’m clearly getting old. I thought “wow The Monkeys. I thought they split up years ago and Davey Jones died.” Pretty boring ad actually.
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Are they trolling their subscribers when you still can’t get an cellular Apple Watch working with a business account???
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What an odd choice of woman for the ad. [Edited under Mumbrella’s comment moderation policy]
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