Telstra announces rejigged management line-up, ‘Shaw to stay’

Shaw: 'staying'

Telstra has confirmed the management line-up for its newly formed digital ad business Telstra Advertising Network, appointing Andrew Coldwell as general manager of sales and Chris Parker as general manager of commercial.

The duo will run the operation with strategy director Melissa Curran.

TAN’s boss Michael Padden insisted that there would still be a role for the network’s interim sales director Mark Shaw, despite repeated indications that he would be leaving the company.

He told Mumbrella that Shaw would be staying, although he hadn’t decided on a title for him yet. “With a sales director, commercial director and a sales strategy director, I have run out of nouns,” he said. “If you can think of a job title for Mark, let me know.”

Padden said that Shaw would be helping him bed down Telstra’s strategy in the weeks ahead.

Cordwell, who joins from MCM Media where he was commercial director, starts in a fortnight’s time. Parker, who moves from Telstra’s Sensis Digital Media, started yesterday.

Meanwhile, Telstra has announced a deal with Fairfax that will see Fairfax’s classified ads sold through the Telstra platform,

The announcement:

Fairfax Media has partnered with, Australia’s highly popular classifieds website, which will provide all of Fairfax Media’s general classifieds customers with product listings on the well-known website.

General classified advertising packages for Fairfax customers will now include an online component, thereby giving them an extended opportunity for their products to reach a broader range of buyers.  Additionally, the brand will be represented in the classifieds sections of over 180 regional and metro Fairfax publications to reflect the partnership.

Today, Australians use more than 3.8 million times each month, currently lists 200,000 items for sale and  generates more than 33 million page impressions on a monthly basis making it Australia’s No. 1* classified site and the best place to buy and sell in one simple location.

Nic Cola, CEO of Marketplaces at Fairfax Media said, “ is an iconic brand that is synonymous amongst households for buying and selling goods. The relationship forged with will allow our customers to have a much greater opportunity to sell their products, whether it is a fridge, gardening tools or a pet. This is the first time Fairfax general classified customers have been offered an integrated print and online advertising package combining the strength of the online brand with the reputation and trust inherent in the Fairfax print brands.”

“Thousands of products will now be showcased in print and online through one bundled advertising solution. Fairfax customers across Australia will have access to this exciting integrated package, initially in regional markets with the metro mastheads rolling out over coming months.”

Telstra’s head of Telstra Advertising Network, Michael Padden said, “Since 1966 Trading Post has been Australia’s favourite place to buy and sell, and remains today a leading online and mobile classified destination.”

“The partnership between Fairfax and ensures classified advertisers will have the best of both worlds, with publications that engage with local communities combined with the extensive reach and convenience of Australia’s leading classified website,” Mr Padden added.


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