Telstra finally admits jobs have been lost
A week after denying that there would be redundancies following the merger of three of its digital advertising businesses into one, Telstra has conceded that jobs have been lost.
A Telstra spokesperson told Mumbrella yesterday that “a handful” of staff had lost their jobs – later conceding that 20 positions had been made redundant.
The admission came a week after Mark Shaw, the company’s interim national sales director, had told Mumbrella: “There’ll be no mass exodus of staff. Everyone’s pretty upbeat.”
In a statement sent to Mumbrella today, a spokesperson said:
The creation of Telstra Advertising Network reflects the growth we are expecting from this group and the need to adapt to deliver best service for our clients.
Thankfully the number of new roles created by the new business meant many of the people whose prior roles had been made redundant were able to be re-deployed. Of those who were not able to be redeployed, some people chose to leave the business, while unfortunately there was also a small number of redundancies.
We are grateful to all members of the team, past and present, for making this a smooth transition and look forward to some exciting opportunities ahead.
As Mumbrella went to press, Telstra had not confirmed which roles had been made redundant, and which new roles had been created.
Telstra Advertising Network was formed from the consolidation of Sensis Digital Media, Telstra Classifieds and BigPond Advertising.
a shame they couldn’t tell the truth from the beginning
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So whats that say about Shaw…..?
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It says he was put in a really difficult position
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If lying in trade press media is acceptable within Telstra Advertising Network, imagine how much fun it is for the lucky few that still work there!
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Tim/Mumbrella…………..do you guys actually regard this as news? Considering EVERY major publisher has had a restructure recently (News, Ten, Fairfax, MCN…), and every year for the past 2-3 years, is this really news worthy?
Personally, I thought Mumbrella was trying to deliver industry leading information and articles around major developments in this industry versus bargain basement gossip?
I think the only difference between what’s happened at Telstra/SDM whatever their name is, and other publishers, is that they’ve been honest about it. The original quote from Mark (Shaw) said there wouldnt be a major exodus of staff – and speaking to some of those who have been affected by the restructure, there wasn’t. So unlike other publishers, (such as one in particular who positioned their recent redundancies in a Mumbrella as “new roles” which were actually the same redundant roles just repackaged), Telstra looks to be just doing what everyone else – agency, client and publisher side is doing – which is realigning its structure with where the market is moving.
Here’s one rep a bit bored by the gossip and instead looking for something a bit more interesting…
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