Telstra celebrate unexpected upgrades with hotel spot

Telstra is continuing to celebrate upgrades in its campaign promoting its ‘Telstra Upgrade’ offer created by DDB.

The spot sees a middle aged couple walking down a drab hotel hallway while the woman talks to a friend on the phone about her low expectations of the booking due to her husband booking it.

When the pair enter the hotel room they express their surprise while Iggy Azalea’s song ‘Fancy’ kicks in. It ends with the tagline ‘Everyone loves an upgrade’.

It is the second ad of Telstra’s ‘Everyone loves an upgrade’ campaign, following on from a spot which saw a taxi magically transform into a limo.

The ad is reminiscent for an international ad for which sees a number of characters arrive at destinations nervous and worried before being overjoyed with the success of their booking.


  • DDB – Creative Director – Paul Fraser
  • DDB – Creative Director – Michael Barnfield
  • DDB – TV Producer – Tamsyn Roach
  • DDB – Group Business Director – Ben Wood
  • DDB -Business Director – Nick Stenmark
  • Production Company – Filmgraphics
  • Director – David Denneen
  • Offline editing – Filmgraphics
  • Online – Method Studios

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