Experiential agency Chieftain eyes international expansion in tie-up with promo agency Creata

Fontanot and Rallings

Experiential agency Chieftain Communcations is combining with marketing and promotions agency Creata to form Chieftain Communications Australia as the agency looks to expand internationally, Mumbrella can reveal.

The new offering is a joint venture by the founders of both companies which will see Chieftain become part of the independent Creata global network and will be led by Chieftain CEO Steve Fontanot, who takes the titles CEO and creative director.

Fontanot said: “Over the last six years Chieftain has created some of the best experiential campaigns in APAC. Working with a partner that is a global leader in retail, promotion, digital, insights and licensing puts us in a position to complete the path-to-purchase for our clients.”