Telstra denies redundancies after restructure

Telstra has denied rumours that redundancies would result from the merger of three of its digital businesses into one, announced last week.

The Telstra Advertising Network was formed from the consolidation of Sensis Digital Media, Telstra Classifieds and BigPond Advertising.

Among those rumoured to be leaving the company is Mark Shaw, who is currently in an interim role as national sales director.

Mark Shaw denied the rumours. He told Mumbrella: “No, I haven’t left. I can catagorically say I’m not going anywhere.”

He added that there would be no other redundancies at Telstra Advertising Network for the time being.

“There’ll be no mass exodus of staff. Everyone’s pretty upbeat. We’ve told everyone what we’re doing and will be very transparent about the process. We’ll be meeting with the heads of agencies in due course.”

A company spokesperson added: “Mark will be with us for the immediate future.”

The merger is being led by Michael Padden, Telstra’s head of digital advertising businesses.

In a statement last week, he said: “We have a great start with our recently announced five year partnership with the AFL featuring live games on mobile, tablet and IPTV. We’re going to build on this by focusing our sales strategy on improved brand engagement through integrated content and sponsorships and improved audience engagement through leading data and intelligent targeting.”

Telstra’s online brands include BigPond, and The company’s intention is to be the leader in sport, mobile and IPTV.


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